2018 Headliners: Vicki Silver
All the Word Is a Stage: Global Marketing at the Local Level
Vicki Silver, Chief Marketing Officer and Senior Vice President of Marketing at Feld Entertainment, Inc.
Vicki Silver leads the global marketing efforts for the world's largest producer of live family entertainment, Feld Entertainment, headquartered right here in Manatee County! Silver began her 17-year career at Feld Entertainment in the emerging CRM field and was a pioneer of leveraging big data to grow the company?s business. She is now responsible for the areas of brand management, market research, creative services, digital marketing, social media, database analytics, and customer relationship marketing.
Join us to explore what is new, now, and next in marketing. Learn the methods her team uses to leverage data and insights to define product innovation, create marketing strategies, and build customer relationships, while getting a peek behind the curtain and into the inner workings of Feld Entertainment.
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